There has been quite a lot of chatter around the internet for at least the past 12 months about the Labor Party’s proposed mandatory internet filter.
Personally I think it is a terrible idea. Yes I’m concerned about the potential for the filter to interfere with free speech and civil liberties, but the fundamental problem with it is that it simply won’t work. That makes it a very expensive mistake as well.
This video by the Electronic Fronteers Foundation shows just how ineffective
it will be:
It goes without saying that child pornography is abhorrent, but a filter of the Internet is simply bad policy and a horrible waste of money.
Part of the problem is that most companies are not inherently “social” to begin with. It’s not in their DNA to understand what it means for individual employees to start having conversations with the social web at large as representatives of a company personality. Marketing is about many things including connecting audiences with products they want to buy.
The key is to give people something they want. That might be a good laugh or information on an issue that is important to them. Which is why I quite like the way Bill Cosby lunched an iPhone App to assure his fans that he is not, in fact, dead.