I certainly don’t want to turn this blog into a blog about Social Media – there are plenty of other blogs out there that do this already and most of them
are pretty boring.
I certainly agree with this:
Part of the problem is that most companies are not inherently “social” to begin with. It’s not in their DNA to understand what it means for individual employees to start having conversations with the social web at large as representatives of a company personality. Marketing is about many things including connecting audiences with products they want to buy.
The key is to give people something they want. That might be a good laugh or information on an issue that is important to them. Which is why I quite like the way Bill Cosby lunched an iPhone App to assure his fans that he is not, in fact, dead.